CONCEPT PHASE

It is essential to begin the design process by listening and understanding the client, their lifestyle, taste and vision for the project. to understand someones hopes and dreams is to understand the core of who they are. it is therefore necassary to build the identity of the entire project around these things.

The concept phase provides the initial design ideas from which to develop the interior. This is used to consider various options in terms of the interior architecture, styling, materials and finishes.

The Design Concept is used to create an illustrative representation of different ideas and directions during the early stages of the projects development. This can be provided as a standalone service or as a precursor to the Detailed Design and Construction Phases.




DESIGN BRIEF


month ONE

It is rare for a design to originate solely within the design studio, in fact the projects development will typically begin with a series of discussions with the owner. This is then followed by strategic meetings involving the cabin crew, flight crew and operations. All of whom establish parameters - real and conceptual - of how the design development process will advance and what the time-frame will be. During this period the design brief is created, allowing the design process to begin.


SPACE PLANNING


month TWO

Developing the Interior Architecture is the process that defines the volumes and layout of the cabin space. While designing the layout we will consider the requirements of the space defining the boundaries between the working, entertaining, private and personal areas.

The movement and use of space should be stimulating, not complicated and we must consider how each person lives and relates with the space that the design creates.

Interior concepts can be difficult to apply in aviation because of the space and ergonomics are much more binding, the process requires more efforts in the design of spatial distribution. The architecture requires a rethinking of the typical organization of furnishings. What is critical is to offer a flexible and dynamic space that meets our clients personal concept of "living"



STYLING


month THREE

Flying itself serves to provide additional views of the world one sees around them and where people are traveling so much and visiting many countries and experiencing different cultures they come to appreciate many different styles.

The Interior Styling focus' on the lifestyle and context of the client, the emotions that the design should evoke, the ideas may reference one or more existing elements from residences, yachts, aircraft, or may look to an entirely new and unique direction.


COLOR - TEXTURE - PATTERN


month FOUR

Based on the client’s requirements and preferences, we will develop the ideas for interior floor and wall treatments, joinery and paneling details, natural, artistic and three dimensional finishes. We will use different formats to create these initial ideas from hand drawn perspectives, digital models and sample boards describing materials and finishes.


design concept


month five

Once the client and Design Team have together decided upon their favorite elements from the interior architecture, styling, material and finishes, further ideas and sketches are then created from this shortlist to develop interior view points and design details to create a set of Preliminary Design Concepts. At this point there is a further review with the client, depending upon the number of concepts, these will be further shortlisted prior to selecting a Final Design Concept.


DIGITAL + SCALE MODELING


month SIX

Once the Final Design Concept has been selected, the development of three dimensional Digital & Scale models can begin.

Digital modeling using CAD offers the possibility to evaluate designs in different environments and to explore changes quickly together with photo realistic visualizations.

Using a scale model allows the final design to be perceived and understood to better understand surfaces, lines and creases in natural light.

Scale models provide a physical form that can not be matched in terms of appreciating scale, size and shape.

Scale models also offer the advantage of designers and clients being able to physically handle them to be understand different viewpoints and perspectives.

This presentation assists the Client in understanding the overall look and feel of the interior design prior to commencing the Design Phase.



next: detailed design phase

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